/Guide G17
Guide G17 • Global Typography
Multi-Script & Global Typographic Harmony in Logo Design
How to harmoniously pair primary headlines and secondary subheadings across multiple scripts and regional typefaces without optical discordance.
1. Baseline & Cap-Height Synchronization
Ensure secondary sublines lock strictly to the baseline grid of the primary logotype, maintaining vertical stability across all screen resolutions.
2. Optical Stroke Weight Balancing
Complex secondary characters require slightly lighter stroke weights so they never visually compete with the primary brand mark.
3. Typographic Archetype Pairing
Match personality profiles: pair geometric modern sans (Plus Jakarta Sans) with neutral clean grotesks (Inter); pair editorial serifs (Cinzel) with classic book faces (Lora).
4. Cross-Platform Legibility
Test exports at 16px favicon scale, 320px mobile avatars, and 300 DPI stationery print to guarantee zero stroke clipping or ink traps.